Pricing
Pick your posting volume.
Every plan includes the full strategy document, the competitor teardown and a complete 30-day calendar. The difference is how much you post — and whether you need video.
Swipe to compare plans
Why no free trial? Koala does not hand you a sample — it hands you a finished month the moment you add a project. There is no meaningful half version. Cancel before your renewal if it is not for you.
Daily rhythm
What each plan posts, day by day.
Starter
$49/moThe single highest-leverage post of the day.
4 scripted videos with shot lists and sound direction.
30 posts + 4 videos per 30-day cycle across 1 project.
Growth
$129/moValue + education. Wins attention early.
Product spotlight. Drives consideration.
Community + conversion. Peak engagement.
12 scripted videos with shot lists and sound direction.
90 posts + 12 videos per 30-day cycle across 3 projects.
Studio
$279/moStory + authority building.
Offer + conversion.
15 scripted videos with shot lists and sound direction.
60 posts + 15 videos per 30-day cycle across 8 projects.
The honest comparison
One tool instead of five.
An agency does this well and charges accordingly. A generic AI tool is cheap and forgets your brand between chats. Koala sits deliberately in the middle.
| What you get | Koala | Agency | Freelancer | Generic AI tool | Doing it yourself |
|---|---|---|---|---|---|
| Typical monthly cost | $49 – $279 | $2,000+ | $800+ | $20 – $60 | Your time |
| Written strategy first | |||||
| Competitor teardown | |||||
| Full 30-day calendar | |||||
| Finished visuals, not prompts | |||||
| Captions and hashtags per post | |||||
| Video scripts with shot lists | Studio plan | Sometimes | |||
| Hero and slow-mover logic | Sometimes | ||||
| Remembers your brand | Per chat | ||||
| Turnaround for a full month | Minutes | 2 – 4 weeks | 1 – 2 weeks | Hours of prompting | Never quite finished |
| Posting tracker and feedback loop |
Credits
Change anything you want.
Credits are for changing your mind
Every plan arrives complete. You never need credits to receive your 30 days. Credits are what you spend when you want a post rebuilt your way: a different angle, a sharper caption, a whole new visual. Describe the change in a prompt and Koala rebuilds that post.
Rewrite caption
New copy, same visual
New creative angle
Different hook and concept
Redesign visual
Regenerate the artwork
Regenerate whole day
Copy and visual, end to end
Regenerate a video
New script, storyboard, render
Regenerate a week
Seven days on a new theme
Top up any time
Credits roll over while your plan is active. Buy more only if you actually use them.
100 credits
300 credits
Save 14%
1,000 credits
Save 27%
3,000 credits
Save 39%
Roughly: 100 credits redesigns 25 visuals, or rewrites 100 captions, or rebuilds 16 full days.
Questions
Straight answers.
No. Koala starts with strategy: your positioning, who you are talking to, which competitors you are up against and where their gaps are. Only then does it build the calendar. Every one of the 30 days has a job: a funnel stage, a content pillar, a place in the month.
Because the product is not a demo you poke at. It is a finished 30-day campaign, delivered the moment you add a project. You see three sample days before anything is generated, and you can cancel before the next month.
A finished visual sized for the platform, a caption built on a proper copywriting framework, a hashtag set mixed across reach, niche and community, a call to action, the posting time, and the art direction behind the design. Video days also come with a timed script and shot list.
You add their site or social profiles. Koala reads their public pages for positioning, catalogue size and where they post, matches them to the archetype they behave like, names their structural gap, and turns that gap into the angle your month attacks.
Yes. Edit any post directly, or rebuild it with a prompt using credits: rewrite the caption, ask for a different angle, redesign the visual, or regenerate the whole day.
Yes, for now. You download the asset and the caption and post it. The dashboard tracks what has gone out, what is due today and what is overdue.